When Tactics Replace Strategy

Installment 4 in a 10-part Series Early on in every #strategicplanning engagement there’s always the discussion of the best people to involve in the process. Over the years, I’ve broadly segmented individuals into two groups – Thinkers and Doers. I like involving people at all levels of the organization … especially those closest to the customers. And, I’ve found when considering high-level #strategicissues, the best results are achieved with the Thinkers. These are smart,

Ready. Fire. Aim. Effects of the Tactical Culture.

Installment 3 in a 10-part Series These days this #marketingexpert has a “short runway”. In recruiter-speak, that’s code for an executive with an AARP card. However, wisdom is a great by-product of having more career behind you than in front of you. For me, the world started gaining speed the day a fax machine was installed in our ad agency that could get a layout for a national magazine ad to a client 1,500 miles away in six-minutes. Next thing I knew I had a cell phone m