Ready. Fire. Aim. Effects of the Tactical Culture.

Installment 3 in a 10-part Series These days this #marketingexpert has a “short runway”. In recruiter-speak, that’s code for an executive with an AARP card. However, wisdom is a great by-product of having more career behind you than in front of you. For me, the world started gaining speed the day a fax machine was installed in our ad agency that could get a layout for a national magazine ad to a client 1,500 miles away in six-minutes. Next thing I knew I had a cell phone m

The Budgeting vs. Planning Fight Fest

Installment 1 in a 10-part Series In my mid-20’s I crossed the street with my boss from the Tracy-Locke advertising agency in downtown Dallas and entered the gleaming new 56-story First International Bancshares Tower. I was a rookie there for my introduction to annual planning on the First National Bank in Dallas advertising account. My instructions were clear. Speak if spoken to and then keep the conversation to the personal basics – the equivalent of name, rank and seria