Casting a Clear and Complete Vision

Installment 5 in a 10-Part Series Installment 5 in a 10-Part Series The first time I recall being curious about the topic of #vision was working on my Boy Scouts’ Nature Merit Badge. My Dad was helping me go through the pamphlet. We got into a conversation about which animals had the best vision. He said it was the Eagle – the rank to which I aspired and later achieved. I learned this magnificent bird of prey sees clearly eight times farther than humans and perceives a wi

When Tactics Replace Strategy

Installment 4 in a 10-part Series Early on in every #strategicplanning engagement there’s always the discussion of the best people to involve in the process. Over the years, I’ve broadly segmented individuals into two groups – Thinkers and Doers. I like involving people at all levels of the organization … especially those closest to the customers. And, I’ve found when considering high-level #strategicissues, the best results are achieved with the Thinkers. These are smart,

Ready. Fire. Aim. Effects of the Tactical Culture.

Installment 3 in a 10-part Series These days this #marketingexpert has a “short runway”. In recruiter-speak, that’s code for an executive with an AARP card. However, wisdom is a great by-product of having more career behind you than in front of you. For me, the world started gaining speed the day a fax machine was installed in our ad agency that could get a layout for a national magazine ad to a client 1,500 miles away in six-minutes. Next thing I knew I had a cell phone m

Creating an Effective Planning Environment

Installment 2 in a 10-part Series I began appreciating the benefits of cash flow when I started delivering newspapers for the TULSA (OK) WORLD at age 11. I came from modest means so if you wanted anything you needed to get a job and earn some money. Paper boys were contractors running their own business and getting a taste of what it’s like to be an entrepreneur. You had to have the discipline to drag yourself out of bed at 5 a.m. to go deliver papers in the dark on cold Ja

The Budgeting vs. Planning Fight Fest

Installment 1 in a 10-part Series In my mid-20’s I crossed the street with my boss from the Tracy-Locke advertising agency in downtown Dallas and entered the gleaming new 56-story First International Bancshares Tower. I was a rookie there for my introduction to annual planning on the First National Bank in Dallas advertising account. My instructions were clear. Speak if spoken to and then keep the conversation to the personal basics – the equivalent of name, rank and seria