Key to Success: The Rolling 3-Year Plan

Installment 9 in a 10-Part Series In this #strategicplanning series I’ve been drawing on knowledge gained over my #marketing and #consulting career seeing #planning processes break down and fail. I’ve shared specific insights into where and why it happens and offered counsel around various pieces and parts in hopes of helping you experience greater planning success. I addressed how budgeting cultures suffocate planning; showed the benefits that can accrue when a planning cul

10 Common Goal-Setting Mistakes

Installment 6 in a 10-Part Series Installment 6 in a 10-part Series Goal-setting has been a constant companion throughout my career. As an ad agency owner we set and met #goals for our company and were accountable to our clients for helping them hit their goals. As a C-Level executive in two publicly-traded companies goals directly impacted performance for shareholders. I always loved creating and placing advertising for #multimarketretailers because they were intensely goa